Good, fast, or cheap?
We frequently describe the software development process as being similar to construction. An architect creates a blueprint from an idea, and then a builder uses the blueprint to build what the client expects. It’s a fabulous analogy because everyone knows you shouldn’t start pouring a foundation without knowing what you’re building. Fixing a foundation later […]
Apple, Google, and In-App Purchases
In-app purchases are one of the big misconceptions about how app monetization works. Apple and Google have guidelines about in-app purchases (IAP), but some of the rules can be complicated to understand. That’s a big deal because Apple and Google charge a 30 percent fee on all IAP, and that may be 30 percent of […]
How to monetize an app
The whole point of building an app is to generate revenue for a business. Whether you’re developing a new app for an existing business or launching a new company based on an app, revenue is one of the primary goals. Thanks to the evolution of the app economy since its launch over a decade ago, […]
The mystery of search
Google and the internet has made search for specific content easy and effective. It’s pretty common for our clients to request a search function in their app, with the expectation that all searches are the same as a Google search. There’s a lot more to search, though, and it’s important to weigh all of your […]
The architecture of planning an app
Having a great idea is only the first step to building a great mobile app. Ideas don’t magically transform into well-thought-out functions while a developer is writing code. That process happens before a single line of code is ever written. Many of our clients aren’t sure how to move from a general idea to solid […]