Adapting business to the mobile landscape
Mobile software capability has become essential to having a thriving business. Smartphones have made it easier to accomplish the same tasks that previously required a computer. Being able to meet users where they are is important for growing your business. Adapting your business to meet your customers’ needs is the next step in this process, […]
Hate it or Love it. How do you feel about your software?
Large companies in the manufacturing, construction, materials, and transportation space are successful because for years they have provided essential services and consistent reliability. As a result, they have established well-known, credible reputations in their respective fields. However, large companies in these industries are often the slowest to adapt new technologies. They often rely on old, […]
Nonprofits and the Recurring Revenue Problem
Nonprofits – big or small, and regardless of their cause – share a common concern: the recurring revenue problem. For decades, nonprofits have relied on generous families to write annual checks to their organization. Annual dinners and parties have focused on drawing the most possible income to raise their projected budget for the following year […]
More than just eCommerce
Nearly every retailer sells online, and many of them exclusively sell online. So what is the secret to success in a wildly crowded market like online retail? Hint: It’s not about what you sell. Browsing experience People shop online because it doesn’t mimic shopping in a brick-and-mortar store, so there’s no reason for your shopping […]
Why marketers need to understand how software works
One of the keys to marketing is truly understanding your audience. Once you know their wants and needs, you know how to relate to them and, as a result, how to get them to like your brand. Studies have revealed that adults spend more than four hours every day on their mobile devices, which means […]