Why Starbucks dominates mobile transactions
Starbucks was one of the first companies to embrace using an app, launching theirs in 2011, three years after the launch of the App Store. Within a year, they had over 26 million mobile payment transactions, proving their early adoption was a worthy investment. Since 2011, Starbucks has continued to invest in their mobile experience, […]
Building an app around the gig economy
There’s been a lot of growth in the app market for creating part time and weekend opportunities. A lot of these have appeared in the form of ride share apps and delivery services and more recently grocery shopping services (Shipt from Birmingham was acquired by Target at $550 million), but have slowly expanded into odd […]
Hate it or Love it. How do you feel about your software?
Large companies in the manufacturing, construction, materials, and transportation space are successful because for years they have provided essential services and consistent reliability. As a result, they have established well-known, credible reputations in their respective fields. However, large companies in these industries are often the slowest to adapt new technologies. They often rely on old, […]
Apple, Google, and In-App Purchases
In-app purchases are one of the big misconceptions about how app monetization works. Apple and Google have guidelines about in-app purchases (IAP), but some of the rules can be complicated to understand. That’s a big deal because Apple and Google charge a 30 percent fee on all IAP, and that may be 30 percent of […]
The mystery of search
Google and the internet has made search for specific content easy and effective. It’s pretty common for our clients to request a search function in their app, with the expectation that all searches are the same as a Google search. There’s a lot more to search, though, and it’s important to weigh all of your […]