What is App Tracking Transparency?
How much privacy do mobile app users have? Apple has made significant strides in pressuring app developers to be transparent about how they are sharing mobile user data with third parties and for what purpose. Apple’s App Tracking Transparency policy includes disclosures from developers and “nutrition labels” for consumers to see what data is being […]
What to know about Alabama’s contact tracing app
Contact tracing has opened up a lot of questions about anything from how it works to who will support the efforts to make sure it’s effective. While there are a considerable number of others which will arise, it’s important we address a few we’ve gotten leading up the app’s release. How much does it cost […]
The year of software anniversaries
It is a monumental year for the two mobile giants of the industry: Apple and Google. The App Store celebrated its tenth anniversary in July while the Android Market (before being merged into what is now Google Play in 2012) reaches the 10 year milestone today, October 22. In 2011, smartphone ownership accounted for only […]
Apple, Google, and In-App Purchases
In-app purchases are one of the big misconceptions about how app monetization works. Apple and Google have guidelines about in-app purchases (IAP), but some of the rules can be complicated to understand. That’s a big deal because Apple and Google charge a 30 percent fee on all IAP, and that may be 30 percent of […]
The mystery of search
Google and the internet has made search for specific content easy and effective. It’s pretty common for our clients to request a search function in their app, with the expectation that all searches are the same as a Google search. There’s a lot more to search, though, and it’s important to weigh all of your […]