Props Where They’re Due
Digital communication has created an illusion of anonymity where people comment without real repercussions. We’ve become lazy in our communication, using fewer words and only bothering to communicate when we feel strongly. It has isolated professions that interact with the public, and they rarely get specific feedback that reflects their daily efforts. And therein lies […]
Why Starbucks dominates mobile transactions
Starbucks was one of the first companies to embrace using an app, launching theirs in 2011, three years after the launch of the App Store. Within a year, they had over 26 million mobile payment transactions, proving their early adoption was a worthy investment. Since 2011, Starbucks has continued to invest in their mobile experience, […]
How technology saved Domino’s
Domino’s Pizza isn’t known for their superior flavor or wonderful texture. We recognize it as a cheap option for the melted heaven covered in red sauce and your favorite toppings that is pizza. All of the delicious flavor combinations covered in some modicum of grease is what defines the American pie we’ve come to love, […]
Adapting business to the mobile landscape
Mobile software capability has become essential to having a thriving business. Smartphones have made it easier to accomplish the same tasks that previously required a computer. Being able to meet users where they are is important for growing your business. Adapting your business to meet your customers’ needs is the next step in this process, […]
The year of software anniversaries
It is a monumental year for the two mobile giants of the industry: Apple and Google. The App Store celebrated its tenth anniversary in July while the Android Market (before being merged into what is now Google Play in 2012) reaches the 10 year milestone today, October 22. In 2011, smartphone ownership accounted for only […]